Carnegie came to Concept A for support designing and producing its new Xorel Artform Acoustical Panels brochure, which would introduce new panel shapes into the collection. Our challenge was to break free from the company’s current brochure standards by increasing the size of the piece, and by refreshing the overall aesthetic with a new layout.
As we crafted the brochure, we focused on Xorel first as a textile to capitalize on brand awareness for its industry leading performance and sustainability attributes. As a secondary message, we highlighted the idea that Xorel is taking shape in both form and function as a finished acoustical panel solution.
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