Epicurean Village

Tastefully Branded

The Epicurean Village currently is in development as part of a revitalization effort for downtown Spring Lake. Along with offering residential opportunities, this lifestyle center aims to be a premier dining and retail destination that will provide tasteful and fresh culinary experiences and related premium goods.  

While upscale in concept, the vision for the Epicurean Village was to retain the small-town village feel of Spring Lake and celebrate its historic charm. Advocating for a casual yet refined approach, we developed a brand identity and website that conveys a welcoming sophistication.

Deliverables

  • Mission and Vision Statements
  • Brand Voice + Messaging
  • Logo
  • Brand Guidelines
  • Signage
  • Website

Our Role

  • Brand Strategy
  • Print + Digital Design
  • Copywriting
  • Rendering Art Direction

Our Team

  • Katrina Scharrer—Design
  • Kim Lisa Sobotta—Strategy + Copywriting
  • Andrew Dull—Creative Direction
  • Andrew Mazur—Web Development
Branding

Branding

Approachable with a certain level of sophistication, the logo design we created balances a welcoming yet tasteful aesthetic while paying homage to a vintage look and feel in a modern way.

Type & Color Specifications

Headlines
Brilion

Body Copy
Scotch Text
Gotham

Pale Dogwood

CMYK: 0, 30, 22, 18
RGB: 216, 180, 172
Pantone: 7606

Wilmington Tan

CMYK: 21, 27, 50, 0
RGB: 205, 180, 138
Pantone: 7501

Stained Glass Blue

CMYK: 81, 67, 44, 31
RGB: 55, 71, 91
Pantone: 2378

Bright White

CMYK: 1, 2, 3, 0
RGB: 251, 246, 242
Pantone: 11-0601

Dark Grey

CMYK: 17, 0, 7, 10
RGB: 190, 214, 215
Pantone: Black 6

Website

This goal for this first phase of the website is to communicate the Epicurean Village project’s intent, progress and value to the community, investors and the presseverything from the location’s nostalgic history to project status and design planning details.  Visit epicureanvillage.com

Partner with Us

Let’s work together to design the future of your brand. Tell us about yourself, and someone from our team will be in touch to schedule an appointment.

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© 2019 Concept A Creative Studio. All Rights Reserved

Partner with Us

Let’s work together to design the future of your brand. Tell us about yourself, and someone from our team will be in touch to schedule an appointment.

Sent ✔
Oh no! Something’s not right. Please fix the errors above.