Herman Miller Design Yard

Designed to inspire

The Design Yard is Herman Miller’s corporate headquarters—a vibrant, creative hub that serves as the heart of the design and manufacturing firm’s office. Our challenge was to delight, inspire, and entice potential visitors to the space, which the company had transformed into a Living Office.

To convey just how special the Design Yard is and to chronicle the Living Office journey of its inhabitants, we created a book and video where every element is a testament to the good things that happen behind the scenes at Herman Miller.

Deliverables

  • Booklet
  • Photography
  • Video

Our Role

  • Print Design
  • Photography Art Direction
  • Video Storyboarding + Art Direction
  • Print Production

Team

  • Katrina Scharrer—Design
  • Andrew Dull—Creative Direction
  • Mindy Koschmann—Copywriting
  • Mark Mahaney—Photography
  • The Work—Video

Booklet

We wanted this piece to look and feel special—a gift for visitors that would remind them of their Design Yard experience. The result is a one-of-a-kind piece that captures the spirit of the Design Yard’s residents through storytelling, editorial-style photography, and playful infographics.

“The Design Yard Book is an extremely useful tool with customers. It’s full of compelling content and is written and designed in a way that is easily relatable and impactful. It sparks a curiosity in clients and entices them to visit.”

Andrew Bowen
Senior Program Lead
West Michigan Experience
Books Distributed

These books have reached almost 5,000 customers and have influenced nearly 1,000 client visits to date.

Video

We created a video that captures the essence of the Design Yard experience, expresses the energy of the people, and celebrates the legacy of the space. To achieve this, we highlighted movement—people working and interacting—accented by bright moments of color, texture, and pattern.

“The book and video tell the story of the Design Yard’s evolution into an office that’s truly alive. Both tools successfully inspire clients to not only come to West Michigan to see the Design Yard first hand, but to share their experience with others within their own organizations, including key decision makers.”

Terri Miller
Customer Experience Sales Liaison
West Michigan Experience
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Engagement Score

An engagement score tells us how well people interact with videos and websites. With a score of 73 percent, we know this video is enticing people visit the Design Yard and share their experiences.

Photography

Photography

We knew this project would require a fresh approach to photography for Herman Miller. With Mark Mahaney’s mastery in capturing people at work and play, we delivered our vision in a series of photos that convey the vibrancy of the Design Yard experience.

Partner with Us

Let’s work together to design the future of your brand. Tell us about yourself, and someone from our team will be in touch to schedule an appointment.

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© 2018 Concept A Creative Studio. All Rights Reserved

Partner with Us

Let’s work together to design the future of your brand. Tell us about yourself, and someone from our team will be in touch to schedule an appointment.

Sent ✔
Oh no! Something’s not right. Please fix the errors above.