Herman Miller Renew Link

Putting product into motion

When Herman Miller was launching Renew Link, their first height-adjustable benching solution, they came to us to design a unique set of promotional materials. In addition to standard sales tools, we created a video that highlights the product’s dynamic movement and integrated wire management—two elements that are challenging to express in photography alone.

The materials we created for this campaign include compelling elements that showcase the depth of consideration that goes into Herman Miller’s product design process. Details such as aspirational product imagery and original sketches from the designer help sales people and dealers demonstrate how Renew Link meets the social and ergonomic needs of people working in smaller offices.

Deliverables

  • Brochure
  • Product Sheet
  • Photography
  • Video

Our Role

  • Print Design
  • Photography Art Direction
  • Video Storyboarding + Art Direction

Team

  • John Binagatan—Design
  • Mandy Lattin—Design
  • Andrew Dull—Creative Direction
  • Dresscode—Video
  • Randall Braaksma—Copywriting

Brochure

The product brochure is a staple in Herman Miller’s portfolio of sales stools. The piece includes robust details about the product, including finishes, sizes, and functionality.

%
Renew Link exceeded its sales goals by 
18% the year it launched. Since then, sales have continued to rise.
Photography

Photography

For this product photo shoot, we worked with Herman Miller to create distinctive product photography with a warm, unexpected color palette and vibrant, eclectic styling choices.

Video

We partnered with New York City-based Dress Code to develop a lively animation that demonstrates the breadth of Renew Link’s capabilities—from power and data integration to the clear sightlines afforded by angled work surfaces.

“The animation was very effective in conveying the complex benefits of the product. The field has sent us numerous requests to include the animation in customer proposals and client presentations.”

Eric Moes
Portfolio Lead
Herman Miller
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Engagement Score

An engagement score tells us how well people interact with videos and websites. With a score of 76 percent and over 1,513 video impressions, we know this is compelling people to consider Renew Link as a sit-to-stand solution for their offices.

Product Sheet

The product sheet is an integral element in Herman Miller’s suite of sales tools. Our job was to ensure that this piece paints a detailed yet easy-to-understand picture of the Renew Link offering.

Partner with Us

Let’s work together to design the future of your brand. Tell us about yourself, and someone from our team will be in touch to schedule an appointment.

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Partner with Us

Let’s work together to design the future of your brand. Tell us about yourself, and someone from our team will be in touch to schedule an appointment.

Sent ✔
Oh no! Something’s not right. Please fix the errors above.