When Herman Miller was launching Renew Link, their first height-adjustable benching solution, they came to us to design a unique set of promotional materials. In addition to standard sales tools, we created a video that highlights the product’s dynamic movement and integrated wire management—two elements that are challenging to express in photography alone.
The materials we created for this campaign include compelling elements that showcase the depth of consideration that goes into Herman Miller’s product design process. Details such as aspirational product imagery and original sketches from the designer help sales people and dealers demonstrate how Renew Link meets the social and ergonomic needs of people working in smaller offices.
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