Split Rock Supply Chain Solutions

Moving a Brand Forward

Split Rock Supply Chain Solutions was born from the consolidation of its two distinctly branded subsidiaries to create a differentiated service model with transportation and logistics services housed under one roof. The company needed a cohesive brand strategy and a new website experience that clearly communicated its capabilities, longstanding industry experience, and distinct advantages for customers and drivers.    

Distilling down the essence of the merged organization, we developed a brand story that conveyed their authentic passion for problem-solving and their welcoming culture. The resulting website, photography, and video have driven the brand in the right direction.   

Deliverables

  • Brand Voice + Messaging
  • Site Map
  • User Flows
  • Website
  • Photography
  • Videography

Our Role

  • Brand Strategy
  • Digital Design
  • Copywriting
  • Photography + Video Art Direction

Team

  • Mandy Lattin—Design
  • Kim Lisa Sobotta—Strategy + Copywriting
  • Andrew Dull—Creative Direction
  • Craig Watson—Photography + Video
  • Andrew Mazur—Web Development

Website

We developed a visually engaging website that clearly communicates Split Rock’s experience and capabilities, its versatility, and the value it provides to both customers and drivers.
Visit split-rock.com

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Split Rock has experienced a 129% increase in page views since investing in their website redesign.

Video

To help with recruitment, we created a video using authentic videography and photography of Split Rock’s people, trucks, and routes, and voice-over from one of the company’s founders to convey the company’s focus and commitment to their drivers. 

Partner with Us

Let’s work together to design the future of your brand. Tell us about yourself, and someone from our team will be in touch to schedule an appointment.

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Partner with Us

Let’s work together to design the future of your brand. Tell us about yourself, and someone from our team will be in touch to schedule an appointment.

Sent ✔
Oh no! Something’s not right. Please fix the errors above.