Sweet Temptations

Good enough to eat

When Sweet Temptations asked us to develop a brand and packaging strategy for its award-winning ice cream and treats, we couldn’t resist. We worked with this Michigan-based confectioner to create a labeling system that is cost-effective and flexible enough to serve a variety of delectable sweets.

Beyond packaging, we developed a strategy for promoting the company’s products to retail and wholesale customers. This includes a website experience that offers delicious detail of the Sweet Temptations offering and photography that looks good enough to eat.

Deliverables

  • Label System + Guidelines
  • Brochure
  • Photography
  • Website

Our Role

  • Print + Digital Design
  • Photography Art Direction

Team

  • Katrina Scharrer—Design
  • Mandy Lattin—Design
  • Andrew Dull—Creative Direction
  • Craig Vanderlende—Photography
  • Justin Gauthier—Web Development

Labeling System

We created a dynamic labeling system that can flex to suit a variety of products and expand as the company adds flavors and confections to its menu. The cost-effective system makes it easy to print individual product details in-house on pre-printed labels.

Label Guidelines

The labeling system includes playful yet purposeful color coding that distinguishes the ice cream and treats by flavor. Our nostalgic scallop design evokes a vintage ice cream parlor vibe, which complements the existing logo.

%
Sweet Temptations has experienced a 236% Corporate Sales Increase since investing in their brand marketing.

Website

Customers can now purchase Sweet Temptations products from an online store through a vibrant website. Appetizing photography showcases just how tempting Sweet Temptations treats can be. Visit sweet-temptations.com

“The work that Concept A did to streamline our brand and broaden our marketing approach has propelled sales in different channels. They provided much needed consistency across many different customer touchpoints, and elevated our brand image by aligning it to the high quality of our products. We went from many different packaging options to one look that is easily recognizable.”

Kelly Larson
Owner

Type and Color Specifications

Product Name
ITC Century Book
Lowercase

PMS 4675
PMS 1545
PMS 1797
PMS 7413
PMS 242
PMS 346
PMS 464
PMS 7461

Brochure

Sweet Temptations needed a brochure to engage potential wholesale customers and corporate clients. This print piece delivers with an appealing photographic overview of the company’s gift baskets, specialty candies, and gourmet popcorn.

Photography

When it comes to food photography, the subject matter needs to seduce the senses. That’s just what our Sweet Temptations photography does. We highlight color, texture, and delicious details to entice people to buy these treats.

%
Sweet Temptations has experienced a 292% Wholesale Sales Increase since investing in their brand marketing.

Partner with Us

Let’s work together to design the future of your brand. Tell us about yourself, and someone from our team will be in touch to schedule an appointment.

Sent ✔
Oh no! Something’s not right. Please fix the errors above.

© 2017 Concept A Creative Studio. All Rights Reserved

Partner with Us

Let’s work together to design the future of your brand. Tell us about yourself, and someone from our team will be in touch to schedule an appointment.

Sent ✔
Oh no! Something’s not right. Please fix the errors above.