Deliverables
Rebrand the village and highlight its unique characteristics to foster economic growth and community engagement.
We developed a fresh identity that authentically embodies the Village’s distinct attributes, delivering a positive, engaging, and memorable experience for audiences. Stationery and branded merchandise were designed to increase awareness and foster a deeper connection with the revitalized brand.
An adventure-oriented logo that captures the essence of Spring Lake was created, representing its distinguishing attributes of water-based recreation, natural beauty, and inviting pathways. This dynamic identity not only reflects the Village’s multifaceted character but also encourages visitors to stay and explore.
We designed a sleek stationery system incorporating the refreshed identity, enabling the Village to effectively engage investors and businesses to drive growth and amplify its presence in the market.
To enhance brand visibility, ignite community pride, and spark further curiosity, we designed eye-catching promotional materials like t-shirts and bumper stickers that showcase a distinctive lockup of the new logo.
