Our Role
Deliverables
Enhance visibility for the golf course through a brand refresh and purposeful promotional activities.
A new identity, website, photography, and various collateral have increased brand awareness for Benona Shores and brought them to their “A” game.
The logo design brings a contemporary feel to the brand, representing the dunes, undulating greens, and a golf flag. A fun wallpaper pattern was created for the pro shop to create a cohesive brand experience using the abstract flag icon.
Scorecards, punch cards, business cards, and gift certificates were designed utilizing the brand colors and typography in a clean and simplistic manner. Golf flags incorporate the “Hidden Gem” phrase to reinforce that longstanding brand message.
We art directed captivating photography for Benona Shores, showcasing the course’s unique beauty and bringing its stunning landscape to life in every image.
Branded apparel was designed for employees and guests to differentiate Benona Shores and create a lasting brand impression.
The website design is marked by simplicity, letting the stunning visuals of the course speak volumes as to why Benona Shores is a hidden gem. Along with providing information about the course and membership opportunities, this custom site also integrates an online booking platform.
