Deliverables
Increase brand awareness and boost tourism, particularly for the shoulder seasons, by making target audiences aware of local attractions. Enhance visitor experience with helpful maps and guides based on interests.
We designed a suite of print collateral to inspire visitors and enhance their exploration of Saugatuck/Douglas. These informative resources highlight local attractions and businesses, generating interest in the area and driving increased engagement and tourism year-round.
We designed an inspirational Discovery Guide for Saugatuck/Douglas to encourage potential visitors to explore the area’s beauty and charm. Through captivating stories, curated itineraries, and stunning photography, this guide offers a glimpse into the diverse experiences available in the area throughout the year, sparking excitement and interest for travelers.
We developed comprehensive guides categorized by interests, such as water activities, arts, food, drinks, and shopping, providing visitors with detailed insights into the various activities and attractions available. These informative and user-friendly guides include maps, business listings, and attraction highlights to enhance engagement for visitors during their stay.
A Kiosk Map was created to aid visitors in navigating the area. This map seamlessly complements our other print collateral, contributing to a cohesive brand experience.
