Our Role
Deliverables
Redefine the public’s perception of the facility’s role and create a more immersive and feature-rich online presence.
A name simplification, a new brand identity, and a dynamic and user-friendly website were created to help the organization make a bigger splash in the community.
Using track and swim lanes as inspiration, the new FAC identity symbolizes these various paths converging to represent all the programs their state-of-the-art facility has to offer. The result is an energetic and engaging logo.
We designed and developed a custom website for the FAC that offered a more engaging, user-friendly experience for both current and potential members. This new website also features a custom-built calendar which integrates all fitness class information into one easy-to-find and simple to read place.
We also captured photography that showcases the FAC as a vibrant community hub with a wide and varied programs offering.
