Deliverables
Craft a cohesive brand story and experience that reflects the merger of two distinct subsidiaries into one unified service model.
A distilled brand story communicating the essence of the merged organization and a differentiating website featuring authentic photography and compelling recruitment video have driven the brand in the right direction.
A new custom website communicates the company’s range of capabilites, unique approach, and benefits. Fresh photography helps give them credibility and feels tailored to their brand.
To help with recruitment, we created a video using authentic videography and photography of Split Rock’s people, trucks, and routes, and voice-over from one of the company’s founders to convey the company’s focus and commitment to their drivers.
