Our Role
Deliverables
Provoke customers to think about the role of design in improving people's lives while also differentiating Herman Miller’s education product offering.
A new standard for case study photography and an entire system of customizable catalogs for their healthcare, government, education, small and medium business, and ergonomic portfolios.
Together with the Herman Miller Brand Creative team, we devised a spirited visual direction mixing photography and illustration to communicate the breadth of designs for Herman Miller’s diverse markets.
Working with a writer from Herman Miller’s editorial team and photographer Mark Mahaney, we developed a more journalistic, documentary-style approach to the traditional case study format.
We developed a series of illustrations based on the visual vocabulary that Swedish illustrator Daniel Carlsten created for Living Office. Each of the illustrations includes spirited details tailored to each market.
