Our Role
Deliverables
Delight, inspire, and entice potential visitors through experiences that convey how special Herman Miller’s Design Yard is.
A compelling takeaway book and engaging video experience that left a lasting impact, influencing over 1,000 client visits and organically expanding their reach through avid sharing.
We wanted this piece to look and feel special—a gift for visitors that would remind them of their Design Yard experience. The result is a one-of-a-kind piece that captures the spirit of the Design Yard’s residents through storytelling, editorial-style photography, and playful infographics.
We created a video that captures the essence of the Design Yard experience, expresses the energy of the people, and celebrates the legacy of the space. To achieve this, we highlighted movement—people working and interacting—accented by bright moments of color, texture, and pattern.
We knew this project would require a fresh approach to photography for Herman Miller. With Mark Mahaney’s mastery in capturing people at work and play, we delivered our vision in a series of photos that convey the vibrancy of the Design Yard experience.
