Split Rock Supply Chain Solutions was born from the consolidation of its two distinctly branded subsidiaries to create a differentiated service model with transportation and logistics services housed under one roof. The company needed a cohesive brand strategy and a new website experience that clearly communicated its capabilities, longstanding industry experience, and distinct advantages for customers and drivers.
Distilling down the essence of the merged organization, we developed a brand story that conveyed their authentic passion for problem-solving and their welcoming culture. The resulting website, photography, and video have driven the brand in the right direction.
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